Valery Amador

Xotic, Shokunin…

What distinguishes a mass-produced instrument from a boutique bass?

The builder.

And what’s the difference between a builder who assembles parts and one who is an artisan on a never-ending quest to master his craft?


A simplistic translation of shokunin is, “artisan or craftsman.” The spirit of the word lies deeper. Shokunin is the marriage of art and craftsmanship where form and function are in perfect harmony. The shokunin seeks to continually improve and only competes with himself. His craft defines who he is.

Click to view Xotic

Valery Amador

Valery serves as Bass Musician Magazine's Publisher and News Editor, and is the Co-founder of www.viethrive.com, an online publishing company.

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