Messe Frankfurt, producers of the International Musikmesse, Music China, Prolight + Sound, and Prolight + Sound Shanghai, and NAMM, producer of the NAMM Show and Summer NAMM, announced today that they will be co-producing new shows in Russia in May of 2012. The new shows will be called NAMM Musikmesse Russia and Prolight + Sound NAMM Russia and will take place in Moscow’s Expo Centre from 16 to 19 May 2012.
NAMM Musikmesse Russia will focus on the musical instrument sector. And the Prolight + Sound NAMM show will concurrently represent event technology – a combination that has been highly successful in Frankfurt. Musikmesse, which reflects the musical instrument sector, and Prolight + Sound, which presents the world of event technology, take place concurrently at Frankfurt Fair and Exhibition Centre every year, and offer a variety of synergies for exhibitors and visitors. Moreover, many products are also used in both the amateur and professional fields. Naturally, visitors to one fair can also attend the other.
Both partners have many years of experience in organizing fairs for the musical instrument, pro audio and entertainment technology sectors. And NAMM and Messe Frankfurt have been successfully cooperating on the Music China show in Shanghai since 2006.
The Russian musical market is potentially the largest in Europe, characterized by the large population of around 145 million people, developed musical culture and sustainable growth trends over the last years. The volume of the Russian musical instruments and technologies market is estimated at 600 million Euro (2008).
“With its events in Frankfurt and Shanghai, Messe Frankfurt has vast experience of the industries concerned and in the organisation of fairs and exhibitions. Moreover, Messe Frankfurt has an extremely good international network, which provides a solid base for the expansion of our activities. Thanks to our expertise and our new partnership, we can offer exhibitors of the musical-instrument and event technology sectors outstanding opportunities for presenting their products and services around the world. We are particularly pleased that NAMM is a partner with equally good knowledge of the markets. The resulting partnership equals will generate a multiplicity of positive effects for the musical-instrument and event-technology sectors in the CIS and the adjoining countries”, said Cordelia von Gymnich, Vice President Messe Frankfurt, Entertainment/ Media & Creation.
“NAMM and Messe Frankfurt working together to open up the Russian, Eastern European and the Baltic States markets is a good thing for theglobal industry,” said Joe Lamond, president and CEO, NAMM. “As partners with Messe Frankfurt in this new venture, we look forward to serving our global NAMM membership by increasing the size of the market and helping more people there experience the enjoyment and many proven benefits of playing music.”