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Dean Markley Strings Retains VittekPR for Artist Relations

Dean Markley Strings Retains VittekPR for Artist Relations… Dean Markley Strings announced today it will retain VittekPR to oversee their artist relations efforts in 2012. In this role, industry veteran Josh Vittek will maintain relationships with current Dean Markley artists including Nikki Sixx, Orianthi, Bruce Springsteen, All American Rejects and Toby Keith, as well as continue to expand the company’s artist roster with top tier talent. VittekPR will also continue to oversee Dean Markley’s public relations efforts for 2012, allowing the firm to effectively cross-promote Dean Markley endorsees across all editorial, promotional and social media forums.

Lori McCallian, COO for Dean Markley Strings stated “For years, Dean Markley Strings has had the privilege of the most desired artist list in the industry.  Our artists are part of our family and we want them to have the best support possible. After a long and thorough search we are pleased that VittekPR has agreed to fill this role and offer our team the world class support they deserve. Josh Vittek is a well-respected professional with an outstanding reputation for delivering. We are very excited about this partnership and the unprecedented level of support our artists will receive from VittekPR.”

VittekPR was founded in 2008 by Josh Vittek, a 20 year music industry veteran. Vittek has previously held such titles as Director of International Sales, Artist Relations, Public Relations, Purchasing Agent, Media Buyer and General Manager for some of the industry’s most popular brands.

About Dean Markley
Established in 1972, the Dean Markley company is recognized as an innovator and leader in the world of musical instrument strings. Over the years, the company has expanded its product line to include guitar amplifiers, pickups and accessories. Celebrated by retailers for their sales performance and endorsed by an elite caliber of musicians, Dean Markley products are the smart choice.

About VittekPR
VittekPR is a public relations firm based in Carlsbad, California. The firm works with businesses and individuals to inspire consumers to become a part of our client’s communities, motivating them into becoming fans and educating them as to why our clients are leaders in their industries. Company President, Josh Vittek, is recognized as “one of the most influential in the industry under 40” by Musical Merchandise Review magazine. Vittek was also selected to the NAMM Presidential Advisory Board in 2008 and was acknowledged for his commitment, generosity and excellence towards the Musicians Institute and music education in 2003. For more information on VittekPR, please visit

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