Gruv Gear Announces India Distribution Deal… Rockin’ 24/7 approached Gruv Gear at the end of 2011, and the two companies met shortly after at the Musikmesse / Prolight + Soundshow in Frankfurt, Germany held in March. Rockin’ 24/7‘s president Vinay Sharma noted their strong interest in complementing their current distributed brands that focused on the Live Entertainment industry, including lighting, stage production, sound, screens and truss systems. With major brands under their belt including American DJ, Eurotruss, Elation Professional Lighting, and Lamba / KAM, Gruv Gear’s innovative products including the V-Cart Solo, Stadium Bag, and the newMuver 6 multi-mode professional gear transport cart fit nicely in the mix.
“We’re always excited to see people’s reactions to our products,” says Jay Baldemor, president of Gruv Gear. “It’s been quite consistent actually with every show we attend, from the NAMM Show to Musikmesse to DJ Expo to Pro Photo shows — Dealers and customers alike are drawn to the look-and-feel of our brand before even seeing a live demo. There have been many occasions when people have told us that our products were the best they saw at the show. I’m sure Vinay and his team will be hearing similar praises this weekend at Palm Expo!”
Rockin’ 24/7’s unique position as a professional event management company allows it to reach audiences and customers organically, focusing not only in a B2B environment as a supplier, but offering hands-on service in the heart of where the products are used — At the events themselves. Having this unique exposure and visibility allows them to have a keen understanding of the market needs and be able react to shifting trends. This week’s introduction of Gruv Gear products to the Indian market gives Rockin’ 24/7 a definite advantage as they pave a new path for innovation for the end user — DJs, musicians, mobile producers, sound engineers, photographers, cinematographers and more. Palm Expo 2012, being held May 31-June 2, is India’s foremost show for the Pro Audio, Lighting, and Music Industries, and is the perfect platform to build the momentum and excitement around Gruv Gear.
About Gruv Gear
Gruv Gear designs and builds innovative utility gear and accessories for creative professionals, including musicians, DJs, photographers, cinematographers, film makers, audio/video engineers, and media crews. Founded by a musician and product designer, the California-based company has been seeing tremendous forward momentum and widespread acclaims in a very short time, with global patents pending for its current innovations and more game-changing products slated for this year and beyond.
Gruv Gear continues to flex its marketing muscle with grassroots clinics and events, exclusive online campaigns, and major artist endorsements. The company has already made avid endorsers out of some of the world’s top artists, including musicians from American Idol, Cirque du Soleil, and the Michael Jackson “The Immortal” World Tour. Other world-renowned endorsers include Peter Erskine (multi Grammy-winning drummer, Weather Report, Chick Corea, Yellowjackets), Anthony Wellington (Victor Wooten Band), Paul John, Jr. (Alicia Keys, Nelly Furtado), Gerald Veasley (Joe Zawinul, Electric Mingus Project), Norm Stockton (Lincoln Brewster), DJ Icy Ice (World Famous Beat Junkies, Black Eyed Peas Parties, Grammy After Parties, Manny Pacquiao After Parties), and Ray Roman (award-winning cinematographer and named one of the top 25 studios in the world).
Gruv Gear products are currently distributed in the USA by Musical Distributors Group, in Europe by Adam Hall GmbH, in Canada by Heartbeat Distributors Ltd., and in India by Rockin’ 24/7.