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Gear News Wins ‘Best Emerging Dealer & Best Marketing Promo Award

BestMarketingSalesPromo_BenWerlin in South Burlington, VT earns NAMM’s recognition for excellence among the world’s top music products and instrument stores.

South Burlington’s online guitar shop named 2014’s ‘Best Emerging Dealer/Rookie of the Year’ winner and ‘Best Marketing & Sales Promotion’, as recognized by the National Association of Music Merchants (NAMM). Chosen from among music retailers from around the world, exemplifies the best in the claimed their awards before an audience of their peers during the annual music product trade show, Summer NAMM, held in Nashville, TN.

“I’m honored to be recognized for accomplishing what we set out to do when we created this company – to bring the guitar shop into our customers’ living rooms and provide a delightful experience every step of the way. I’m also very proud to be recognized for our yearly Gold Rush event. With the support of our manufacturers, we’ve been able to put together a great experience every year for all involved. In addition to all of the giveaways, the 10 day event features a number of artist and manufacturer interviews. This year, $30,000 worth of gear is going out to more than 80 winners. With artists like Santana, Warren Haynes, Robert Randolph, and Rudy Sarzo involved, you don’t have to win to enjoy the event,” said Ben Werlin, Managing Partner at was also honored as one of NAMM’s Top 100 Dealers in May 2014.

“ exemplifies the important role that music retailers play in spreading the joy of making music throughout their communities,” said Joe Lamond, president and CEO of NAMM. “By employing innovative business practices coupled with hard work and passion, has set the example for excellence among music retailers.”

Dubbed the ‘retail Oscars’ by Music Inc. magazine, NAMM’s Top100 Dealer Awards spotlight the very best music product retailing. also hosts a one of a kind program called “Play it Forward.” The idea is for people to donate their unused guitars and basses to Music Store Live. MSL cleans them up and passes them along to underprivileged folks who could benefit from having music in their lives. Visit to learn more. Additionally, MSL’s Gold Rush 2014 runs through July 30th. Visit to take part in the event.

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