Vindie Wine Company is a dynamic new wine brand that combines coastal vineyard flavors with curated music from emerging artists to create a unique tasting experience with every bottle. Founded by Sonoma, California entrepreneurs Rand Rognlien and Jeff Bundschu, Vindie Wines are handcrafted by celebrated winemaker Alison Crowe from coastal vineyards throughout California. The wines are then tactfully and painstakingly paired with music from emerging artists that, yes, make the wine taste better. Regarding the wine and music pairing Jeff Bundschu says, “In 2013 Rand and I began conducting wine and music onsite tasting experiences for clients. We identified independent research, conducted our own focus groups, and experienced for ourselves that tasting wine can truly be affected by the sounds you hear.”
Using a proprietary pairing process and patent pending technology, each bottle of Vindie Wine — with the inaugural bottles being a Red Blend and Chardonnay — comes with a unique playlist access code. When entered into web based Vindie Player on any listening device, each code unlocks a playlist featuring eight songs from four specifically selected artists for that particular wine. Each bottle comes with a different playlist, and there is new music to discover with every bottle.
Vindie carefully selected the music using a proprietary process involving hand curation and hours of listening to find just the right music to enhance the wine. Vindie is focused on supporting independent artists, and the music selected for each playlist represents the best emerging, current artists.By offering these independent artists a new avenue for exposure, Vindie hopes to turn fans onto new music that they may not have heard yet.
Partner Rand Rognlien’s company MusicNomad, whose core business is instrument care, also provides DIY resources for bands trying to start from the ground up. Rognlien sees Vindie as an extension of his musician focused work, “As a lifelong player and music fan, giving back to the music community and those that need it most, is a high priority in every company I am involved in.”
The link between the established Gundlach Bundschu winery and the new Vindie Wine brand is a natural one for Jeff Bundschu, as he has presented a host of noteworthy concerts at his family winery over the past few years including Cat Power, Jenny Lewis, Real Estate, and Dinosaur Jr..
Vindie celebrates independence by working exclusively with independent vineyards and independent emerging artists. Additionally, a portion of the proceeds from every bottle goes to support musicians in need, with Sweet Relief — which is committed to providing health care and other services to artists who might not otherwise have access — as its featured charity partner.
The Vindie Wine 2014 Red Blend and 2014 Chardonnay will be available to purchase online and can be shipped directly to almost every US state beginning Monday, November 16th. Vindie will guarantee holiday gift arrivals for any orders made by December 18 and has gift packages available to send the perfect gift to any wine and music lover this holiday season.
MusicNomad (www.MusicNomadCare.com), headquartered in Northern California, manufactures equipment care products and tools for guitar, drum & cymbal, band & orchestra, piano/keyboard instruments along with humidification care. In January 2013, they won Best of Show for Add-Ons and Accessories at NAMM along with Best Guitar Product of the Year. Top equipment manufacturers such as Taylor, DW, Tom Anderson, Kala, Deering Banjos, Cordoba, Eastman and many others use MusicNomad in their factories. MusicNomad’s products are in over 700 music retail stores throughout the country and 35 countries. They have a repair bench sponsorship program and a portion of every sale supports musicnomad.com, which helps independent musicians as a one stop information resource site. www.musicnomad.com