Filmed by legendary photographer, Atiba Jefferson, the intimate shoot follows “The Nuge” as he cruises the streets of L.A. in his vintage Trans Am, prepares for a show with his band Arctic and showcases him playing his Fender Deluxe J Bass. “Life without bass would be like black-and-white TV, without color…” said The Nuge. “What I love about music is the exact same reason why I love skateboarding, is because there is no rules.”
Fender launched its new Deluxe series in Aug. 2016 with 10 new innovative models based on classic guitar and bass designs and infused with modern advancements and spec upgrades. The Deluxe Series offers high-quality instruments including Deluxe Strat®, Deluxe Strat HSS, Deluxe Roadhouse™ Strat, Deluxe Nashville Tele®, Deluxe Tele Thinline, Deluxe Active Precision Bass® Special, Deluxe Active Jazz Bass®, Deluxe Active Jazz Bass V, Deluxe Active Dimension™ Bass, Deluxe Active Dimension Bass V models.
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