Managing Your Band By Stephen Marcone and David Philp
From dive bars to festivals, from branding and merchandising to marketing and publicity, from publishing and licensing to rights and contracts, Marcone and Philp leave no stone unturned in this comprehensive guide to artist management. Whether you’re a DIY musician or an aspiring manager, this book can help you keep your shirt and maybe, just maybe, make a buck.
Among the major chapters in this book are:
• Care and Feeding of the Creative
• Merchandising and Sponsorship
• The Modern Recording Contract
• So How Do I Make Some Money?
Managing Your Band is an excellent resource for anyone even thinking about doing some business with his or her music.