Fender Artist Playbook…
The Fender Artist Playbook provides a step-by-step guide for emerging artists to navigate the new frontier of music, effectively release their music and build their careers on their own terms.
Professional musician, artist, best-selling author, and host of the New Music Business podcast, Ari Herstand has teamed up with Fender to create the playbook, helping up-and-coming artists navigate the changing music landscape.
From cracking the TikTok algorithm to leveraging alternative revenue streams, digital marketing tips, NFTs, and more, it’s a comprehensive resource for “making it” in the music business in 2021.
Both Fender and Ari Herstand have similar missions to support artists on their musical journeys and this free playbook is the ultimate goodwill gesture to an entire community of creators getting back on their feet once more.
Fender Artist Playbook available in both English and Spanish:
Find out more at fender.com/articles/how-to/artist-playbook