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Creating an Experience by Allee Futterer
Creating an Experience by Allee Futterer… We’ve all seen these YouTube videos of Lady Gaga, Nicki Minaj, Rihanna, the list goes on… but what’s up? Why are their live shows so much more appealing than say your friends rock band performing at the local club? Besides obviously the millions of dollars, thousands of fans, huge arenas and etc., there is really no reason for any band to create any less of an experience than what these lovely gals have going. Living in an age of digital and social media should go to our advantage, not only does every household have a computer but just about everyone is addicted to it. With access to so much, we can use that as a tool to create performances of our own.
Back in the day artists such as Elvis and Led Zeppelin pushed the boundaries of performance in a way that few people had dared, veering away from socially acceptable and delivering much more than a song. It’s important to get in touch with what speaks to your fans and market your production accordingly. For instance New Yorks steam-pop superstar Kiesza has started a movement of neon-goggle wearing patrons that are apart of her and just as important to her performance as she is. Though her shows are relatively low budget she has managed to captivate her audiences and make them feel like they are apart of something much bigger than a club night at New York’s Industry Bar.
Many young performers think that “image is everything” and forget that they actually must embody the image they are presenting. Let’s say you don’t play pop music but that you play hard-core or metal, it’s hard to differentiate your band from all the other long hair djent projects out there. In order to stand out your show must tell a story that has a beginning, a twist, a climax and an ending. Some things to think about when your building your bands showcase story is the size of your audience, the location of your performance (outdoor/indoor), how many members are in your band and the age demographic. If your audience is say 50+ shooting paint all over them like Gwar might not be a good idea but hey, you could follow Animals As Leaders in getting an awesome pulsing sound wave detector and project that on a massive screen behind you. See what I’m getting at? Maybe it’s not an image that is going to pull in your fans, maybe it’s a throwback song or a medley, or a remix that everyone knows that engages them and gets their attention. Between the Buried is a great example of a band that uses imagery in their music and writes through composed songs that set up a story so that external props don’t have to!
Just like every good book, record, and movie, your show must make sense and have a direction. Once you’ve figured that out you’ll have no problem growing your audience and getting a great response.
Check this out for a great example of a “story”.
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Features
Melissa Auf Der Maur: Music, Bass, Gear, Hole, New Memoir, and More…
Photo: Self-portrait by Melissa Auf Der Maur
Melissa Auf Der Maur is a Canadian bassist who played with Tinker, Hole, and The Smashing Pumpkins. She released her own work and is a photographer with photos published in Nylon, Bust, and National Geographic. She released her ‘90s Rock Memoir “Even The Good Girls Will Cry” on 17 March 2026.
KB: Did you always want to be a singer-musician growing up?
I’ve played music my whole life. In school, I played trumpet and sang in a children’s choir, so music was always within me. My mother was the first female disc jockey on the Montreal airwaves; her record collection played a huge role in my inspiration and love of music.
KB: When did you start playing bass, and why this instrument?
When I was 19, the early 90s music explosion began to percolate in tiny clubs around the world. I was lucky to be a ticket girl at Montreal’s underground music club. In one year, I saw Hole, Sonic Youth, Smashing Pumpkins, White Zombie, and The Breeders – all had female bass players. That’s when the seed was planted. By the age of 22, I was the bass player of Hole.
KB: Which brands of basses have you used in your career, and which one are you using now?
The first bass that I learned on was a vintage Squier Precision. Hole was sponsored by Fender guitars, so I upgraded to Fender Custom Shop Precisions. That is all I play, but I have a cool vintage 8-string Greco that I use on recordings to thicken up guitar parts.
KB: What equipment do you use or have you used with your basses?
Ampeg SVT amps and cabinets, a couple of Sans-Amp pedals, and that is it.
KB: How did you become a member of Hole, and what is your fondest memory of that time?
Billy Corgan of the Smashing Pumpkins was helping scout a replacement for (RIP) Kristen Pfaff, Hole’s bass player. My band, Tinker, opened for them on the Siamese Dream tour, so Billy had seen me play and could vouch for me. Courtney trusted her talented friend, and that was it. I initially said “no thank you” due to my commitment to my photographic studies and the drama and chaos surrounding the band during the “Live Through This” album release. Courtney took it as a good sign that I said no, so convinced me to reconsider, and soon after, I accepted their invitation, in the name of helping put females in the male-dominated landscape of rock music. My fondest memory is every show we played as a mostly female band, symbolizing what a woman could do in a rock band. Every show had a purpose: get more women to play music.
KB: You are a photographer as well. What makes a great picture? Do you shoot in color or b/w?
I started shooting photographs at age 15. Initially only shot black & white and worked in the art school darkroom. In university, I took a color photography course, and shifted mostly and forever to that, because it was easier to process film on the road when I joined a rock band. I experimented with many cameras, point and shoots, manual, polaroids, medium format, and vintage finds. The trick to a good photograph is to shoot many and all the time – the magic is in the edit and selection process.
KB: Are there artists you would love to collaborate with or wish you had?
??I’ve been lucky to collaborate with some of my favorite musicians in my career. I would still love to collaborate with a new generation heavy electronic artist on an analog bass, heavy electronic drums, and synths collaboration project. Take me out of my usual zone, merging the past and future: my love of 80s dark new wave and new artists exploring that genre. It was very futuristic back then, and we are now, after all, living in the future. I am in the mood to play bass to heavy beats I want to dance to.
KB: What are your 7 favorite bass lines in music across all genres? And why these 7?
“Mountain Song” – Jane’s Addiction (love a rambling, rolling bass line – feels like the ocean waves)
“Black Top – Helmet” (was the first bass line I taught myself)
“Gold Dust Woman” – Hole from “The Crow 2” Soundtrack (it was my first bass line contribution to the band)
“Get Ready” – The Temptations (Motown just feels so good, because of the bass)
“Lucretia My Reflection” – Sisters of Mercy (makes me want to hit the dance floor and play bass simultaneously)
“Be My Druidess” – Type O Negative (full chord bass playing at its best by iconic, demonic, Peter Steele, RIP)
“Romantic Rights” – Death from Above (1979 – unique distorted overdriven tone, combined dance rhythm and melodic intelligence, all in one shot – also! Shout out to a bass & drum only band, which is awesome, and we should have more of, but the bass player needs to be a killer to fill that role.
KB: What are you currently up to?
Releasing my ‘90s Rock Memoir “EVEN THE GOOD GIRLS WILL CRY”. Visceral healing process, it was to get it out of me and write it, but I suspect the real magic will begin by putting it into the world and reflecting with others on what the magic of the ‘90s was all about. Powerful music decade that carried us into what is now a brave new world of digital corporate weirdness – may the past shed a light on our future. That’s my hope for this book release and tour.
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