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Thoughts on Facebook as a Tool for Artist’s Promotion. Is it Over? by Alberto Rigoni

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Alberto-Rigoni-BassistThoughts on Facebook as a Tool for Artist’s Promotion. Is it Over? by Alberto Rigoni… I started using the Internet at the beginning of the ’90s when just a few guys here in Italy were using it (the speed of my first modem was 9.6 kbps!). I immediately felt it was going to change our lives, and as we all know, that happened. The Internet became the fastest way to communicate with the entire world and to get to all the information you could ever need or want.

Back to 2005 I started composing my own music, and between 2007 and 2012 I released three albums as a solo bass player (“Something Different” – Lion Music 2008; “Rebirth” – Nightmare Records 2011; “Three Wise Monkeys” – Any and All Records 2012), three with the progressive rock band TwinSpirits, and one with the pop-electro duo Lady & THE BASS.

Even if music labels supported me, I’ve always felt it was necessary to do more in terms of promotion, and I did a lot of my own marketing activities. Marketing is a part of my personality and I really like doing that, even though it requires a lot of time and energy.

When I released my first album most artists were using MySpace – a simple but great tool for musicians who wanted to promote their music, and for people who were interested in discovering new music.

Everything was going pretty well until people started discovering Facebook. In a very short time MySpace was almost dead, and its team tried to emulate Facebook by changing the layout and adding more features (so many in fact that loading the pages became very slow and annoying). But it was too late… everyone started subscribing to Facebook.

Why did Facebook have the success?

In my opinion because, among other reasons:

– People use real names instead of nicknames (Hey! If you see a pretty girl during a party but you’re shy, if you know her name in a few minutes you can get easily in touch with her by Facebook!)

– Facebook allows users to share almost everything (text, pictures, videos, etc.), and people love to share and to discover what’s happening in other’s lives

– Liking posts and getting posts liked is a “drug” (not for everyone of course, but I’m sure many know this feeling). It’s “erotic” (not in the sexual meaning)!

In the first years of its life Facebook worked very well as a tool to promote music and arts. People were sharing tons of music videos, streaming songs, posting pics from their live shows, etc. I’ve always thought that sharing pictures was, and still is in terms of promotion, more effective than video and song sharing because a lot of people use FB during their daily jobs (at least here in Italy) and they are not always allowed to listen to music or watch videos.

Facebook, together with other web tools such as SoundCloud and Bandcamp, really helped artists to get many new fans. It was pretty easy to get thousands of views to videos in a few days (viral!). It’s also a great tool to get in touch with people that otherwise you would never meet in real life. You just need to know a name and surname! It is unusual to find someone who does not subscribe to Facebook!

One year ago some things changed. For example, the option to add friends to groups (what a confusion!) and sponsored posts on artists’ fan pages were introduced. At the beginning I was not happy with that, but when I tried to promote some of my posts by paying a little fee, I saw it worked very well and increased the exposure of the posts. Still, it’s a bit annoying that you have to pay to get more views on your posts.

Well, I feel that something is happening, particularly over the last few months. It seems to me that people are much less active in Facebook, and more than ever are paying attention to silly posts and pictures than to music and arts in general.

Fewer “likes” and comments on posts, less sharing… promoting music is getting very hard.

What’s happening? Is Facebook dying? Are people tired of it?

I think that sooner or later people will move to something else – some other social media site (still, I don’t know what). Maybe I am wrong, maybe not. Talking with other guys who operate in marketing, I’ve discovered that they have the same opinion.

Maybe there are some technical issues related to FB, or maybe it’s just because we are OVERLOADED by information and communication is too fast.

A friend said, “Hey man, maybe people are finally doing something?!” Well, that’s also possible 🙂

I’m wondering how can independent musicians promote their music if FB disappears… Yes, there are other ways such as Twitter (here in Italy it’s not as popular as in other countries), Google + (I think it’s not working well, if at all, at the moment), and crowd funding sites (never tried).

I’ve always thought that the best ways to promote music are the word of mouth, live shows and radio. But… a) we cannot control the word of mouth; b) the live situation, at least here in Italy, is very tragic (many venues have closed and musicians are not paid); c) getting airplay on big radio stations is not easy (here if you want airplay, you have to pay).

Anyway, Facebook is still one of the best tools to stay in touch with people, even though I prefer real relationships.

It’s time to think about new ways of promotion!

Bass Videos

Interview With By the Thousands Bassist Adam Sullivan

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Interview With By the Thousands Bassist Adam Sullivan

Bassist Adam Sullivan…

Hailing from Minnesota since 2012, By the Thousands has produced some serious Technical Metal/Deathcore music. Following their recent EP “The Decent”s release, I have the great opportunity to chat with bassist Adam Sullivan.

Join me as we hear about Adam’s musical Journey, his Influences, how he gets his sound, and the band’s plans for the future

Photo, Laura Baker

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IG &FB @bythethousands
YTB @BytheThousands

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Bass CDs

Album Review: Mark Egan, Cross Currents

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Album Review: Mark Egan, Cross Currents

Mark Egan, Cross Currents…

It is exciting every time I get a new album from Mark Egan as he is such an amazingly versatile player and I never know what to expect (except for excellent artistry!) In his latest release, Mark has teamed up with Shawn Peyton on drums and Shane Theriot on guitar to bring us “Cross Currents”.

This collection of eleven tracks transports me to the Gulf Coast (New Orleans specifically). Mark’s fretless basses lay down a solid groove and lots of juicy solo work for this rootsy collection of funk, ambient, swamp-rock, second line, ballads, Cajun and even Indian Raga.

This trio is super-tight and the musicianship is flawless as each member has ample opportunity to shine. Even though each player is very talented in their own right, I feel that the collective energy is greater than just the sum of the players on this album. Each musician contributed to composing music for this project but the lion’s share are Mark’s original pieces.

I spent the summer of 1981 in New Orleans and this wonderful music takes me back to those fond memories. I participated in a wacky raft race on Lake Ponchatrain and this opening track elicits images of fun, sunshine, music, and great food.

This is another superb album that everyone will enjoy. Get your copy today! Cross Currents is available online at Amazon.com. Visit Mark online at markegan.com.

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Gear Reviews

Review: Joyo Tidal Wave Preamp

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Review: Joyo Tidal Wave Preamp

Joyo Tidal Wave Preamp: A Tribute to 90’s Iconic Sounds

Disclaimer: This pedal was kindly provided by Joyo for the purpose of this review. However, this does not influence our opinion or the content of our review. We strive to provide honest, unbiased, and accurate assessments to ensure that our readers receive truthful and helpful information.

In the realm of bass preamp/DI pedals, capturing the essence of iconic tones from the 90s can often feel like an elusive pursuit. However, the Joyo Tidal Wave Preamp emerges as a great option for bass players seeking to replicate the signature sounds of that era, particularly the revered tech21 SansAmp. With its robust feature set and compact design, the Tidal Wave offers a faithful homage to classic rock tones and low-gain distortions, all while providing modern conveniences for today’s bassist. Let’s delve into why the Joyo Tidal Wave stands out as a versatile and budget-friendly tool for both stage and studio.

Specs:

Measuring at 130 * 110 * 50 mm and weighing 442g, the Joyo Tidal Wave strikes a balance between portability and durability, making it ideal for gigging musicians and studio enthusiasts alike. With a power consumption of just 100 mA and a working voltage of DC 9V, the Tidal Wave ensures reliable performance in a variety of settings.

Controls:

At the heart of the Tidal Wave’s versatility lies its comprehensive control set, allowing bass players to sculpt their tone with precision. Key features include:

– Level: Sets the overall output volume of the pedal.

– Blend: Blends the dry signal with the cab-emulated signal, offering seamless integration of the pedal into any setup.

– Presence: Controls the dynamics of the high upper-mids, crucial for shaping drive tones.

– Drive: Introduces low-gain distortions and classic rock sounds into the clean tone.

– Treble, Middle, and Bass: Provides a 3-band EQ with frequency selectors for bass (40Hz – 80Hz) and mids (500Hz – 1KHz), offering ample control over tonal shaping.

– Middle Shift and Bass Shift: Allows for further fine-tuning of midrange and bass frequencies.

– Ground Lift: Helps eliminate ground loop noise in certain setups.

– DI Attenuation Switch: Adjusts the level of the DI output signal.

– LED Light Switch Control: Allows users to customize the ambient lighting of the pedal.

Performance:

True to its inspiration, the Joyo Tidal Wave excels in delivering classic rock tones and low-gain distortions reminiscent of the tech21 SansAmp. Whether you’re seeking gritty overdriven sounds or pristine clean tones, the Tidal Wave offers unparalleled flexibility and sonic versatility. The inclusion of a headphone out, XLR DI out with cab simulation, and throughout for the original bass sound make the Tidal Wave a versatile tool for both stage and studio applications. From practicing silently with headphones to crafting quality recordings in an ampless setup, the Tidal Wave delivers on all fronts with clarity, definition, and unmistakable character.

Pros:

The Tidal Wave boasts an array of advantages that set it apart from its direct competitors:

– Headphone Out: Transforms the pedal into a convenient practice tool.

– Size and Weight: Compact and lightweight design for easy transportation and setup.

– Rugged Construction: Durable build quality ensures longevity and reliability.

– DI and CabSim: Offers professional-grade direct recording capabilities with authentic cab simulation.

– Familiar Tones: Faithfully replicates the classic rock sounds of the tech21 SansAmp.

Cons:

While the Tidal Wave excels in many aspects, it does have a few drawbacks:

– Plastic Knobs: Knobs may feel less premium compared to pedals with metal controls.

– Cab Simulation Only on XLR Output: Limited cab simulation functionality may require additional routing for certain setups.

Conclusion:

In conclusion, the Joyo Tidal Wave Preamp stands as a testament to the enduring legacy of classic rock tones from the 90s. With its faithful homage to the tech21 SansAmp, comprehensive control set, and modern conveniences like headphone out and XLR DI with cab simulation, the Tidal Wave offers bassists a versatile  tool for sculpting their sound with precision and finesse. Whether you’re seeking to replicate iconic tones from the past or forge new sonic territories, the Joyo Tidal Wave Preamp is sure to inspire creativity and elevate your playing to new heights.

Available online at Amazon.com

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This Week’s Top 10 Basses on Instagram

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TOP 10 Basses of the week

Check out our top 10 favorite basses on Instagram this week…

Click to follow Bass Musician on Instagram @bassmusicianmag

FEATURED @cb_basses @alesvychodilbasses @odiengcustom @ramabass.ok @mauriziouberbasses @mgbassguitars @capursoguitars @thebassplace @adamovicbasses @ishguitars

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Bass CDs

New Project: NEMESIS CALL Announce “Kingdom of Shred” Album

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New Project: NEMESIS CALL Announce "Kingdom of Shred" Album

ALBERTO RIGONI’s New Project NEMESIS CALL Announce “Kingdom of Shred” Album, Feat. Super Talented Guests Such as Mike Terrana, Alexandra Zerner + Many Others

Worldwide known Italian bassist and composer ALBERTO RIGONI (soloist, BAD As, Kim Bingham, Vivaldi Metal Project, etc.) announces the new album “Kingdom of Shred” of his new project NEMESIS CALL. 

Alberto says: 
“Even if my latest album “Unexpected Lullabies”, dedicated to my newborn Vittoria Parini Rigoni, was released on June 4th 2024, I felt the need to compose new music (yes, I really can’t stop!). This time will be quite challenging because I’m willing to release an instrumental shred/prog/rock/metal/melodic album, that will feature many talented top-notch musicians such as drummer Mike Terrana, Alexandra Zerner, Alexandra Lioness, Aanika Pai (11 years old!), Keiji by Zero (19 years old!), SAKI and many others TBA/TBC). It won’t be easy to manage all such great musicians but I will make it! Are you ready to face a new prog experience? The album will be released in Digipack CD and in high-quality digital format approximately at the beginning of 2025 or maybe for Christmas!.”

As an independent artist, Alberto Rigoni has launched a fundraising campaign to support the project. Support at www.albertorigoni.net/nemesiscall. 20% of the income will be donated to Lega del Filo d’Oro (www.legadelfilodoro.it/it), an Italian association that helps deaf and blind children!

Visit online at www.albertorigoni.net | albertorigoni.bandcamp.com | facebook.com/albertorigonimusic | www.badas.rocks

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