Gear News
Gear News: Fender Names Edward “Bud” Cole as CEO
Fender Musical Instruments Corporation (FMIC) today announced that its Board of Directors has appointed Edward “Bud” Cole as Chief Executive Officer and member of the FMIC Board of Directors. Cole will serve as CEO-Designate effective January 19, 2026, and will officially assume the CEO role on February 16, 2026. He succeeds Andy Mooney, who will retire from the company following a decade of transformative growth and innovation.
Cole currently serves as President of Fender Asia Pacific (APAC)and brings a multi-decade global career across consumer, lifestyle, luxury, and FMCG brands to the role. During his decade-long tenure at FMIC, Cole has shaped some of the company’s most significant growth initiatives, leading the expansion of Fender’s business across 14 countries in the APAC region.
A bilingual English/Japanese speaker and seasoned global operator, Cole has played a pivotal role in strengthening Fender’s presence worldwide, including launching Fender’s APAC headquarters in Tokyo and establishing full regional commercial and operational capabilities; building robust direct-to-dealer operations in Australia, resulting in a significant increase in efficiency, brand control, and distribution performance; and expanding Fender into mainland China and Korea, including developing direct-to-consumer (DTC) capability through e-commerce and driving long-term growth strategies across the region.
He also spearheaded the creation of the world’s first Fender Flagship retail experience in Harajuku, Tokyo, redefining Fender’s brick-and-mortar retail presence and consumer immersion, and developed a robust artist ecosystem across the APAC region, driving successful product innovation, including multiple Made-in-Japan launches that became standout global performers and strengthened Fender’s cultural influence and credibility throughout the region.
Before joining FMIC, Cole held senior leadership roles across several global lifestyle, luxury, and consumer brands — including Pernod Ricard, LVMH, QVC, andRalph Lauren — where he led commercial expansion, brand development, and regional strategy across international markets. A visionary who has conducted business in more than 60 countries, Cole’s global perspective has been shaped by a multi-decade career building and managing world-class brands at scale.
“Bud has been one of the most impactful leaders within our organization,” Mark Fukunaga, Executive Chairman of the FMIC Board. “He has a deep understanding of the Fender brand, our global players, and the commercial and operational foundation required to propel us into the future. His track record of building teams, expanding markets, and elevating Fender’s presence around the world makes him uniquely qualified to lead the next chapter of growth. On behalf of the Board, I also want to thank Andy Mooney for his leadership over the past decade and for the significant contributions he has made to the company.”
Since joining Fender in 2015, CEO Andy Mooney has more than doubled the size of the company and extended Fender’s worldwide leadership in the Musical Instruments category. Mooney championed product and marketing innovation at Fender and led the company’s successful entry into subscription-based digital software.
“Leading Fender has been a highlight of my career,” said Andy Mooney. “I’m deeply grateful for the creativity and commitment of the Fender teams around the world and proud of what we’ve accomplished. I’m excited to pass the baton on to Bud and confident that under his leadership, Fender will continue to inspire players for generations to come.”
A lifelong musician, Cole bought his first electric guitar — a Fender Made-in-Japan 1969 Thinline® Telecaster® reissue — as a teenager and still plays it today. His personal connection to Fender’s legacy and to the player community continues to shape his approach to leadership.
“To lead Fender is the honor of a lifetime,” said Edward “Bud” Cole. “This brand has been a part of my life since childhood, and I’m committed to ensuring Fender continues to empower players everywhere, from beginners picking up their first guitar to the artists shaping the sound of today and tomorrow. Together with our global teams, partners, and loyal community of players, we will write the next era of Fender’s history.”
Cole’s appointment marks the beginning of a new chapter for Fender as the company continues to expand its global footprint, deepen its commitment to players, and shape the future of music worldwide.
Gear News
New Gear: MESA/Boogie Subway+ Bass DI Preamp II
MESA/Boogie unveils the new Subway®+ Bass DI Preamp II, a compact, full-featured follow-up to its highly acclaimed first-generation Subway bass preamp pedals. Consolidating the strengths of the original two preamp models into a single, streamlined unit, the Subway+ Bass DI Preamp II adds smart refinements that give bassists all the tone-shaping tools they need to capture the sound, feel, and response that have made the Subway Series market leaders in premium bass tone. The new Subway+ Bass DI Preamp II is now available worldwide at authorized MESA/Boogie dealers, at Gibson Garage locations, and at www.mesaboogie.com.
Building on the foundation laid by the celebrated Subway® D 800™, Subway® D 800+, and Subway® D350 preamps, the new model delivers world-class?class MESA bass tone in a format that is approximately 40% smaller than the previous Subway+ design. The result is a road-ready, studio-savvy preamp that’s equally at home on a tight pedalboard, a desktop, or riding along as a micro-sized gig-bag solution.
Designed for power without complexity, the Subway+ Bass DI Preamp II features an extended-range JFET preamp that plays beautifully with both active and passive instruments, plus an Input Mute footswitch for silent tuning. A Deep switch adds roundness and low-end weight, while a Bright switch lends bite and top-end sparkle. MESA’s award-winning variable Hi-Pass Filter (30 Hz–150 Hz) removes headroom, robbing subsonic content so players can precisely tune their low end to the musical style, ensemble, or venue.
Independent Gain, Boost (footswitchable with dedicated level control), and Master Volume controls unlock a wide palette—from warm, rounded cleans to mix-ready drive. The Variable Voicing control sweeps the overall character from a flatter, modern response to a more vintage-inspired contour by intelligently adjusting multiple frequency regions with a single knob. For deeper sculpting, a fully active 4-band Baxandall EQ provides ±12 dB of Bass, Low Mid, High Mid, and Treble, with sweepable Low-Mid (150 Hz–1.8 kHz) and High-Mid (300 Hz–5 kHz) frequency controls for surgical precision.
Flexible connectivity makes the Subway+ Bass DI Preamp II a natural fit for practice, stage, and studio. Aux In and Headphone Out allow players to blend a media source with their bass for quiet, on-the-go rehearsal. The Preamp Output supports ¼” (6.35 mm) TS unbalanced or ¼” (6.35 mm) TRS fully balanced connections and delivers ample level to drive any pro audio power amp. A mic-level balanced XLR DI with Pre/Post EQ and Ground Lift routes iconic MESA tone directly to front-of-house, monitors, or recording interfaces with ease.
With its ideal mix of compact size—just 2.25” (57 mm) H × 6” (152 mm) W × 4.25” (108 mm) D—light weight, 9–18 VDC (either polarity) power flexibility, and stellar tonal control, the Subway+ Bass DI Preamp II is a powerful solution for silent or live practice, studio sessions, and touring. Whether feeding PA and/or backline in small to midsize venues or standing by as a trusted emergency rig, it brings unmistakable MESA authority to any bass setup.
Gear News
Gear News: Trace Elliot Achieves Balance with New Transformer DI
Trace Elliot® debuts the new Transformer DI. Designed for all musical instrument applications, using a new proprietary transformer design, the DI converts between balanced and unbalanced signals at a perfect 1-to-1 ratio with audiophile quality and total transparency. With a frequency response between 14Hz and 80kHz, this unit is essential for five-string bassists, other drop-tuned instruments, and artists wanting the sound of their instruments uncolored by the PA interface. The new transformer DI is now available worldwide via online and local retailers.
A transformer DI (direct-interface) box is a 100% passive impedance conversion device that converts unbalanced signals into balanced signals for direct connection to mixing consoles and recording devices. The Trace Elliot Transformer DI sets itself apart from active DI boxes by providing a pristine signal path that will never suffer clipping or distortion between the source and the balanced input. Furthermore, it outperforms other passive DI boxes by its ability to do so far beyond the range of human hearing. By balancing the signal, the transformer DI reduces noise and interference while keeping signal integrity. Its durable die-cast enclosure and high-quality parts provide steady signal performance for both live and studio environments.
With individual ¼” and XLR jacks for both inputs and outputs, and a recessed GROUND LIFT button, this unit is an essential must-have for any professional musician or audio engineer.
For more information, please visit www.traceelliot.com
Retail: $229.99 USD
Gear News
Gear News: Fender Unveils Highly Anticipated Vintera III Series
Fender Musical Instruments Corporation (FMIC) today announced the launch of the Vintera III Series, the next evolution of its acclaimed vintage-inspired lineup. Reimagined from the ground up, the highly anticipated range delivers meticulously crafted instruments that capture the defining sounds, aesthetics and feel of the early, mid and late ’50s, ’60s and ’70s.
Designed for players seeking true vintage character, the Vintera III series introduces an all-new philosophy: a targeted focus on iconic moments in Fender history. This “greatest hits” approach highlights some of the most celebrated specifications from the company’s golden eras, giving musicians access to some of the most revered tones ever produced.
This refined direction marks a significant evolution from previous Vintera collections – while earlier generations drew broadly from generations of production, the Vintera III Series narrows its focus to distinct, era-defining designs, allowing Fender to achieve a new level of historical accuracy and authenticity. Every instrument in the range reflects painstaking attention to detail – from period-correct aesthetics and colours, to carefully recreated neck construction and pickups – faithfully capturing the look, feel and sonic character of legendary vintage Fender models.
“With the Vintera III Series, we set out to capture the defining moments that shaped Fender’s legacy,” said Max Gutnik, Chief Product Officer at Fender. “Rather than broadly representing entire decades, we focused on the most iconic specifications that players continue to seek out today. By zeroing in on these historic designs – from era-correct pickups and neck profiles to period-accurate aesthetics – we’re giving today’s musicians an authentic connection to the instruments that helped define modern music.”
To ensure era-accurate tone, Fender’s engineers revisited the company’s original archives, developing vintage-style pickups matched to each period. Players will experience the warm, rounded character of Alnico II and the punch and clarity of Alnico V designs.
The Vintera III Series also faithfully recreates Fender’s historic neck profiles, from the substantial V and D shapes of the mid and late ’50s to the comfortable medium C profiles of the early ’60s and the slimmer C shapes that defined the late ’60s and early ’70s. Each model is completed with era-specific headstocks, decals, fingerboard inlays, stamps and finishes, delivering an instrument that feels as authentic as it sounds.
With Vintera III, Fender brings the spirit of its most influential eras to a new generation of players – offering a lineup that celebrates the instruments, tones and innovations that helped shape modern music.
Models include:
- Vintera® III Late ‘50s Stratocaster®
- Limited Edition Vintera® III Late ‘50s Stratocaster®
- Vintera® III Early ‘60s Stratocaster®
- Vintera® III Late ‘60s Stratocaster®
- Limited Edition Vintera® III Early ‘60s Custom Telecaster®
- Vintera® III Late ‘50s Telecaster®
- Vintera® III Mid ‘60s Telecaster®
- Vintera® III Mid ‘60s Jazzmaster®
- Vintera® III Mid ‘60s Jaguar®
- Vintera® III Mid ‘60s Mustang®
- Vintera® III Early ‘60s Jazz Bass®
- Vintera® III Early ‘70s Jazz Bass®
- Vintera® III Late ‘60s Precision Bass®
- Vintera® III Early ‘60s Bass VI
For more information, visit fender.com
Gear News
Gear News: Hyperactive, New EBS Distributor in Germany and Austria
EBS Professional Bass Equipment is proud to announce Hyperactive Audiotechnik GmbH as its new exclusive distributor in Germany and Austria, effective March 1, 2026.
Germany is the largest domestic market for musical equipment in Europe, and is significant to EBS. Partnering with Hyperactive will strengthen the brand’s presence and make EBS products more accessible to bass players in both Germany and Austria.
“We are confident that Hyperactive is the perfect partner for EBS,” says Bo Engberg, CEO of EBS. “Their deep market knowledge and commitment to high-quality brands will allow us to maintain the high level of customer support EBS is known for, while growing in the direction we want.”
EBS’s reputation for delivering musically transparent sound that respects the character of the bass is solid. EBS products are designed to let the personalities of both the bass player and their instrument shine, while offering powerful, tone-shaping tools to set the stage for different genres.
In recent years, EBS has also expanded beyond the traditional bass market with innovative, space-saving pedalboard accessories, most notably the original flat patch cables, widely used by both bassists and guitarists worldwide.
Hyperactive has extensive experience distributing premium music equipment brands. Their network, industry expertise, and shared vision for long-term growth make this partnership a natural fit.
“We are proud to welcome EBS to our brand portfolio. With our strong dealer network and clear brand strategy, we look forward to further developing EBS in Germany and Austria and increasing the brand’s visibility in both markets”, says Marc von Garnier, CEO of Hyperactive.
EBS expresses its gratitude to its former distributor, Sky Music Distribution, and looks forward to beginning this next chapter with Hyperactive Audiotechnik GmbH to deliver uncompromising bass tone, innovative design, and reliable performance to musicians all over Germany and Austria.
Find out more:
Gear News
New Gear: GENZLER® AMPLIFICATION Introduces the New MAGELLAN® 800+
“The new MAGELLAN® 800+… We’ve Upgraded a Legend!!” Jeff Genzler
After 10 years in service, GENZLER® AMPLIFICATION is proud to introduce the next generation of this 800-watt professional, tour-class bass guitar amplifier — the new MAGELLAN® 800+. Carrying forward the legacy of night-after-night reliability, the new MAGELLAN® 800+ reaches even higher achievements in performance with several new features, improved preamp circuitry, an expanded EQ network, and all within the same rugged chassis and stringent design and build expertise we are known to achieve.
The MAGELLAN® 800+ delivers the most powerful, feature-laden, compact bass amplifier available in its class. This new model offers improved dynamic response and feel; along with superior low-noise thresholds and increased dynamic headroom. This is exactly what players have come to expect from the GENZLER® AMPLIFICATION design team – innovation, performance, reliability and versatility.
The MG-800+® is a solid-state, all analog design and provides a simple, musical interface, and the tonal palette needed to cover all of the bassist’s amplifier requirements; from natural, pristine, transparent reproduction of the bass instrument to classic, vintage harmonic textures with “weighted feel to the notes”. This is packaged within the classic Magellan styling and all-aluminum chassis, weighing only 6.25 lbs.
The MAGELLAN® 800+ is equipped with an expanded list of features:
- Updated input circuitry for increased dynamics
- All new DRIVE circuitry delivering a wide range of tube-like harmonics and compression — and foot switchable
- New HPF (High Pass Filter) — multi-slope, frequency-dependent and adjustable between 25-120Hz
- Our unique Dual Contour Circuit—now foot switchable and separately adjustable
- New 4 Band Active EQ with two Sweepable midrange frequencies
- New high-grade op-amps for lower noise threshold and higher dynamic headroom, throughout the preamp
- Optional dual-function footswitch —- DRIVE & CONTOUR functions
- Light weight @ 6.25 Lbs

The MAGELLAN® 800+ is the latest innovative product from GENZLER® AMPLIFICATION, known for unique and highly valued bass amplifiers and speaker systems. This newest design is a dramatic departure from GENZLER® AMPLIFICATION’S current lineup of popular bass heads, the Kinetix® 800 and MAGELLAN® 350. All GENZLER bass heads are an ideal match to their line of speaker enclosures, like the BASS ARRAY® SERIES 2, NU CLASSIC® and new MAGELLAN® ULV series of bass cabinets.
The MAGELLAN® 800+ is now available and shipping throughout the company’s global network of dealers as well as online.
USA MAP $1,199.99.
For more information, visit online at genzleramplification.com/shop/magellan-800-plus/
