Elixir® Strings, the pioneer in coated string technology, announces two changes to its bass string line. Elixir Strings for bass are now available in coated stainless steel, with the bright, clear tone typical of stainless bass strings, but easier on the fingers and with a much longer tone life. The original nickel-plated Elixir Strings for [...]
Elixir Strings Introduces New Stainless Steel and Improved Nickel-Plated Coated Bass Strings
Aguilar Unveils Tone Hammer 350 at NAMM

Aguilar’s Tone Hammer® 350 will make its public unveiling this week at booth #5956 at the Winter NAMM show in Anaheim, CA. Sporting the legendary “Aguilar Sound” in a tiny package, the Tone Hammer 350 is a TKO (Tonal Knockout)! Following on the heels of the massively successful Tone Hammer 500 amplifier, the Tone Hammer 350 [...]
Ritter Instruments Presents R8-Singlecut Bass

Jens Ritter of Ritter Instruments Presents R8-Singlecut Bass… It’s a bold-on-construction singlecut body shape with a very dynamic and fine balanced design.It features his new Electronics RITTER C-3-S, and active/passive switchable 3-Band with custom adjusted frequencies and integrated boost which can be controlled by the musician. You can see the R8-Singlecuts live at NAMM Show at booth location: HALL C – Booth [...]
Kala Introduces New Electric Acoustic U-Basses

Kala Introduces New Electric Acoustic U-Basses… Kala adds more bass with less space with the addition of five new models to the U-BASS™ line of Acoustic Electric 21” scale bass instruments. New models include Sunburst, Gloss Black, Solid Spruce Top HH (Hutch Hutchinson Model), Spalted Maple, and Exotic Mahogany. The Sunburst, Spruce Top HH, and Gloss [...]
FENDER INTRODUCES BASSMAN PRO SERIES HEADS AND CABINETS

Fender is thrilled to introduce new Bassman Pro series of heads and cabs that will tug at the heartstrings of bass players worldwide. Decked out in ’60s blackface, and supercharged with monstrous sound and rock-solid strength, the six new members of the Bassman Pro series are designed with world-tour ready features and enormous Fender tone. [...]
Abraham Laboriel and Hutch Hutchinson At U-Bass NAMM Booth
JHS Gears up for NAMM and the Worldwide Unveiling of Fret-King Black Label

JHS gears up for NAMM 2012 and the worldwide unveiling of Fret-King Black Label… Worldwide trade distributors John Hornby Skewes & Co. Ltd. is gearing up for a massive NAMM 2012 with the international release of a brand new electric guitar and bass range, Fret-King Black Label, and a showcase of its full range of guitars and basses now distributed [...]
TC Electronic Presents World-class Artists at the 2012 NAMM Show Inclusing Nathan East, Rocco Prestia and More

TC Electronic Presents World-class Artists at the 2012 NAMM Show Inclusing Nathan East, Rocco Prestia and More… More than 20 top artists will perform at the TC Electronic NAMM booth this year… In recent years, TC Electronic has built up very strong relationships with many high-profiled guitar and bass artists. Therefore this year TC has [...]
Dean Markley Love Potion #9

Dean Markley Love Potion #9… Dean Markley announced the reintroduction of their original guitar care polish, Love Potion #9. The polish is available to all retailers and distributors worldwide and will be officially launched during the 2012 National Association of Music Merchants (NAMM) trade show January 19 in Anaheim, California. Gentle enough for daily use, [...]
Squier by Fender Releases All-New Signature Models Including Mikey Way

Squier by Fender Releases All-New Signature Models Including Mikey Way… Models honor pop-rock star Avril Lavigne, metal stalwart Jim Root, alt-rock bassist Mikey Way, and Biffy Clyro’s Simon Neil and James Johnston Squier is excited to introduce three new artist signature models, the Avril Lavigne Telecaster®, the Jim Root Telecaster®, and the Mikey Way Mustang® Bass. [...]



