The SIRE revolution has been our vision since the company was established...
With SIRE factories advanced automation technology and mass production capability, we can manufacture high quality instruments at lower costs without compromising quality.
When we shared our vision and plans, most people doubted us and saw us as day dreamers.
But when Marcus Miller met with us, he sat down and listened to our stories and vision, and thought through the possibilities.
He wanted to use his influence and social responsibility for a good cause, which was to help musicians by making music available and attainable for everyone. His noble mind made the SIRE Revolution possible.
All we ask is that you judge SIRE products solely on quality without price bias.
If you compare Sire products with other brands without any bias, you will see for yourself why we call it the SIRE Revolution.